Crawling: Scour the Internet for content, looking over the code/content for each URL they find.
Search engines work through three primary functions: It's arguably the most important piece of the SEO puzzle: If your site can't be found, there's no way you'll ever show up in the SERPs (Search Engine Results Page). In order to show up in search results, your content needs to first be visible to search engines. They exist to discover, understand, and organize the internet's content in order to offer the most relevant results to the questions searchers are asking. How Search Engines Work: Crawling, Indexing, and RankingĪs we mentioned in Chapter 1, search engines are answer machines.
